OFFICIAL RULES

1. DESCRIPTION OF THE CONTEST: The Bring It On Contest (“Contest”) is designed to encourage eligible entrants to use their creativity to capture in photographic image the spirit of the Bring It On campaign and the extreme wear resistance of Hardox wear plate. Judges will choose the winning entries and prizes will be awarded in accordance with these Official Rules. 

2. SPONSOR: The Contest is sponsored by SSAB Oxelösund AB (“Sponsor”), a Swedish corporation with its principal place of business at 613 80 Oxelösund, Sweden.

3. BINDING AGREEMENT: In order to enter the Contest, entrants must agree to these Official Rules (“Rules”). The Rules consist of the terms and conditions of the Rules and the Entry Form and Consent Form (“Consent Materials”). Because entrants will be bound by these Rules and these Rules will form a legally binding agreement with respect to this Contest, please read them carefully. You may not submit an entry to the Contest and you will not be eligible for the prizes described in these Rules unless you agree to these Rules. You agree that registration for this Contest and/or a submission of an entry in the Contest constitutes your agreement to these Rules.

4. ELIGIBILITY: In order to enter the Contest entrants must agree to these Official Rules and terms and conditions of the entry form and consent form. The Contest is open to world wide participants who may access the World Wide Web to submit original photography that they have personally created to Sponsor as described in these Official Rules. At the time of entry each entrant must be the legal age of majority in their country, province or state of legal residence and must be resident of one of the following countries: Andorra, Austria, Belgium, Bosnia Herzegovina, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Greece, Germany, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxemburg, Malta, Norway, Poland, Portugal, Serbia and Montenegro, Slovakia, Slovenia, Spain, Sweden, Switzerland, The Netherlands, Turkey, United Kingdom, United States. Void in Puerto Rico, Quebec and where prohibited by law or regulation. Persons in any of the following categories are not eligible to participate or win the prizes offered: (a) Employees or agents of Sponsor, its parent company, affiliates and subsidiaries, the Contest judges, and prize suppliers; (b) immediate family members (defined as parents, children, siblings and spouses, regardless of where they reside) and/or those living in the same household as any person in (a) above; and (c) employees of any governmental entity.

5. CONTEST PERIOD:  This Contest begins at 04:00:00 P.M. Central European Time (CET) on November 1, 2009 and ends on 11:59:59 P.M. (CET) on May 31, 2010 (“Contest Period”). IMPORTANT NOTICE TO ENTRANTS:  YOU ARE SOLELY RESPONSIBLE FOR DETERMINING THE CORRESPONDING TIME ZONE OF YOUR JURISDICTION.

6. HOW TO ENTER:  Take a digital picture that captures the spirit of the Bring It On campaign and the extreme wear resistance of Hardox wear plate (can be real or fictional) and supply a caption (no more than 150 characters) that explains why your photo expresses the idea of unbeatable Hardox wear resistance. The picture can be cool, crazy, serious, surprising, funny, impressive or inspiring. To enter you must register at www.hardoxinmybody.com and upload your picture through the ‘PARTICIPATE’ link/ function. All entries must meet the guidelines set out in Section 7of these Rules (“Guidelines”) and be: (a) in English (registration or entries in any other language will not be considered); (b) in good taste and suitable for display and publication in all forms of media (entries that are lewd, obscene, pornographic, indecent, disparaging of SSAB or its products or otherwise contain objectionable material may be disqualified in the Sponsor’s sole and unfettered discretion; and (c) must be received by 11:59:59 P.M. (CET) on May 31, 2010 to be considered eligible entries. Sponsor accepts no responsibility for submissions lost, delayed, damaged, defaced, or mislaid, howsoever caused.  Each entrant may make only one entry. All intellectual property and industrial rights in any entries that belongs to the entrants will remain with the entrants, but the submissions will otherwise become the property of SSAB, and will not be returned after the Contest.

7. PICTURE GUIDELINES: All entries must meet the following guidelines:
• The entry must be the entrant's original work.
• The submitted pictures and/or caption must include a reference to Hardox wear plate and or extreme wear resistance.
• One or more people of any age may be featured on the picture, however entrant must have the permission to use the visuals of everyone featured in the picture in any and all media without compensation. If any person featured in the picture is a minor, then the consent must be obtained from the minor's parent or guardian.
• Entrant must submit all required releases at Sponsor's request, including a release from all persons appearing in the picture.

8. JUDGING AND SELECTION OF WINNERS: Sponsor will select eight (8) winners at the end of the Contest Period: two (2) Grand Prize winners and six (6) Runner Up Prize winners. The winner will be selected by SSAB from among all eligible entry submissions. DECISIONS OF THE JUDGES AND SSAB IN ALL MATTERS RELATING TO THE CONTEST ARE FINAL AND BINDING. Winners will be notified by email and or phone and or mail, at SSAB’s sole discretion. Any potential winner who cannot be contacted within fifteen (15) day of attempted first notification will forfeit his or her prize.  Failure to comply with this time period and to provide any additional information that may be required by Sponsor may result in disqualification and the selection of an alternate winner.

9. PRIZES AND APPROXIMATE RETAIL VALUES: SSAB will award two (2) Grand Prizes. Each Grand Prize will consist of an Olympus Stylus Tough-8000, Shockproof, Waterproof, Freezeproof and Crushproof Digital Camera with dual image stabilization. Six (6) Runner Up Prizes will also be awarded. Each Runner Up Prize will consist of a Casio G-Shock G1010-4A watch.

The approximate value of each Grand Prize is [US] $400. The approximate value of each Runner Up Prize is [US] $200. Limit of one (1) prize per entrant. Cash will not be substituted for any prize and the prizes must be taken as offered. Sponsor reserves the right to substitute prize(s) of an equivalent value should the prizes become unavailable for any reason. Any other expenses not specified herein are the sole responsibility of each winner. Any REQUIRED TAXES AND ANY APPLICABLE WITHOLDING TAX AND REPORTING REQUIREMENTS ARE THE SOLE RESPONSIBILITY OF EACH WINNER.

10. WINNERS’ LIST: To see the winning photos and captions, visit the Hardox In My Body Home Page, www.hardoxinmybody.com, on June 15, 2010. Winners’ first initial, last name, hometown and country will be disclosed on the winners’ list and will be distributed upon request and as required by law.
 
11. MEDIA ACTIVITY AND RIGHTS IN SUBMISSIONS: In consideration of entrant's submission being reviewed and evaluated for this contest, each entrant hereby grants to “the Sponsor” a non-exclusive, irrevocable, fully paid, universal license to use, copy, sublicense, transmit, distribute, publicly perform, publish, delete or display such submission, or any portion thereof, in any media now known or hereafter devised including, but not limited to, all forms of television and all forms of internet and wireless protocol without any further right of approval. Each entrant authorizes “the Sponsor” and any entities affiliated or in privity with “the Sponsor”, to utilize, for eternity and in any manner they see fit, the submission submitted to “the Sponsor”, and to make derivative works from such material. Each entrant agrees that the results and proceeds of such use shall become the property of the Sponsor and/or the Sponsor's licensees, and shall be freely assignable by Sponsor and that the Sponsor and their assignees and licensees shall have no obligations whatsoever to entrant. Each entrant releases the Sponsor, and their assignees and licensees, from any and all claims or liability (now known or hereafter arising), including but not limited to any claims for defense and/or indemnity, in connection therewith.

Each entrant also grants permission for the Sponsor to use entrant's name and likeness, for the purpose of advertising, trade, or promotion without further notice, permission, compensation or consideration in any and all media, unless prohibited by law.

12. DATA PRIVACY: Entrants agree that personal data, including name and address, may be processed, stored and otherwise used for the purposes and within the context of this Contest and the other purposes outlined in these Rules. The data may also be used by the Sponsor in order to check an entrants’ identity, their postal address and telephone number, or to otherwise verify their eligibility to participate in this Contest and to receive any prize. Entrants have a right to access, review, rectify or cancel any personal data held by the Sponsor by writing to Sponsor at SSAB Oxelösund, SE-6130 80 Oxelösund, Sweden. If an entrant’s data is not provided or is cancelled, the entrant’s entry will be ineligible. 

13 WARRANTY:  Each entrant certifies that his or her entry is original and that he or she is the sole and exclusive owner and right holder of the submitted Entry, and that he or she has the right to submit the Entry in the Contest. Each entrant agrees not to submit any Entry that (a) infringes any third party proprietary, intellectual property, industrial property, personal rights or other rights, including without limitation, copyright, trademark, patent, trade secret or confidentiality obligation; or (b) otherwise violates applicable law in any countries in the world. 

14. INDEMNITY AND LIMITATIONS OF LIABILITY: TO THE MAXIMUM EXTENT PERMITTED BY LAW, YOU INDEMNIFY AND AGREE TO KEEP INDEMNIFIED SPONSOR AT ALL TIMES FROM AND AGAINST ANY LIABILITY, CLAIMS, DEMANDS, LOSSES, DAMAGES, COSTS AND EXPENSES RESULTING FROM ANY ACT, DEFAULT OR OMISSION BY YOUR AND/OR A BREACH OF ANY WARRANTY BY YOU SET FORTH HEREIN. TO THE MAXIMUM EXTENT PERMITTED BY LAW,YOU INDEMNIFY AND AGREE TO KEEP INDEMNIFIED SPONSOR AT ALL TIMES FROM AND AGAINST ANY LIABILTY, ACTIONS, CLIAMS, DEMANDS, LOSES, DAMAGES, COSTS AND EXPENSES FOR OR IN RESPECT OF WHICH SPONSOR WILL OR MAY BECOME LIABLE BY REASON OR RELATED TO INCIDENTAL TO ANY ACT, DEFAULT, OR OMISSION BY YOU UNDER THESE RULES INCLUDING WITHOUT LIMITATION RESULTING FROM OR IN REALTION TO ANY BREACH, NON-OBSERVANCE, ACT OR OMISSION WHETHER NEGLIGENT OR OTHERWISE, PURSUANT TO THESE RULES BY YOU.  TO THE MAXIMUM EXTENT PERMITTED BY LAW, YOU AGREE TO HOLD SPONSOR, ITS RESPECTIVE DIRECTORS, OFFICERS, EMPLOYEES AND ASSIGNS HARMLESS FOR ANY INJURY OR DAMAGE CAUSED OR CLAIMED TO BE CAUSED BY PARTICIPATION IN THE CONTEST AND/OR USE OR ACCEPTANCE OF ANY PRIZE WON.

SPONSOR IS NOT RESOPNSIBILE FOR THE POLICIES, ACTIONS OR IN ACTIONS OF OTHERS THAT MIGHT PREVENT AN ENTRANT FROM ENTERING, PARTICIPATING, AND/OR CLAIMING A PRIZE IN THIS CONTEST.

15. INTERNET: Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission. Sponsor is not responsible for theft or destruction or unauthorized access to or alterations of Contest materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind. Sponsor is not responsible for inaccurate transmissions of or failure to display Contest materials on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. If for any reason the Internet portion of the Contest is not capable or running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Contest, Sponsor reserves the right at is sole discretion to cancel, terminate, modify, or suspect the Contest.  Sponsor reserves the right to select winners from eligible entries received as of the termination date. Sponsor further reserves the right to disqualify any individual who tampers with the entry process. 

16. NO RECOURSE TO JUDICIAL OR OTHER PROCEDURES: To the extent permitted by law, the rights to litigate, to seek injunctive relief or to any other recourse to judicial or any other procedure in case of disputes, or claims resulting from or in connection with this Contest are hereby excluded, and entrants expressly waive any and all such rights. Entrants agree that these Rules are governed by and construed exclusively in accordance with the laws of Sweden without giving effect to any principles of conflicts or law of any jurisdiction. If any provision(s) of these Rules are held to be invalid or unenforceable, all remaining provisions of the Rules will remain in full force and effect.

NO PURCHASE IS NECESSARY TO ENTER THIS CONTEST

© Copyright 2009. All rights reserved. Hardox and the Hardox logo are trademarks of SSAB Oxelösund AB. All other company and product names may be trademarks of the respective companies with which they are associated.